New England retailers engage customers through QR codes
Retailers based in the New England region are increasingly leveraging new technology such as quick response codes to engage prospective buyers. According to technology and marketing firm Nellymoser, at least 23 major retailers with physical presences in Boston, Massachusetts, are utilizing QR codes.
QR codes are black-and-white graphics that can be printed on physical materials, ranging from posters to actual merchandise. When scanned by specific smartphone applications, they will redirect consumers to a web destination set by retailers, including ecommerce websites, YouTube channels or social media profiles.
Of the retailers analyzed, seven put the codes on window-front displays, five put them on in-store displays, four placed them inside fitting rooms and three mounted them at store entrances and point-of-sale cash registers. Location is key – fitting rooms, for example, are relatively distraction-free areas.
"The front window not only reaches today’s shoppers, but also people who are walking past the store and could become shoppers after looking at the retailer’s offerings," Roger Matus, Nellymoser executive vice president, told InternetRetailer.
