While retailers may still have room for improvement with their mobile apps and websites, they are doing better as a whole than other sectors, according to a new customer satisfaction survey conducted by ForeSee Results.

Apple and Amazon had the top-rated apps of the retail sector, achieving ratings of 85 and 84 points out of 100, respectively. While Amazon's desktop site was still perceived as being better, the difference was only marginal – 88 points compared to 84. The average customer satisfaction rate for retailers analyzed is 76, significantly higher than the overall average score of 67.

"The largest gaps between web satisfaction and mobile satisfaction are for Avon, with a gap of eight points, and Walmart.com, with a gap of seven points," InternetRetailer notes, citing the report. "A large gap indicates that customer needs are not being met nearly as well in the mobile experience as they are online."

The number of Americans owning smartphones is growing quickly, with the devices currently in the hands of 91.6 million consumers.

This entry was posted by Retail Pro on Sunday, January 22nd, 2012 at 3:21 am .