Ecommerce in the United States has been steadily increasing over the past few years, as both consumers and retailers have taken advantage of the convenience that the channel provides. And it looks like online sales won't be declining anytime soon, as recent research has revealed that ecommerce will continue to be a preferred way of shopping for many customers throughout the country.

Internet Retailer reports that according to a study by eMarketer, purchases made through the internet are estimated to reach $434.2 billion in 2017. This represents a 14 percent compound annual growth rate, and is a significant boost from the $258.9 billion that eMarketer forecasts will be generated through ecommerce this year.

The research pointed out that while consumers will continue to use computers to browse for and buy products, mobile devices will play an increasingly important role in the rise of ecommerce. The source notes that by 2017, one-quarter of sales made online will be done through smartphones and tablets. For 2013, that figure is expected to account for 11 percent of purchases.

To help process a growing number of transactions and ensure their speed and accuracy, retailers can adopt point of sale software. This technology allows businesses to keep track of their finances and provides customers with a reliable method of payment processing.

This entry was posted by Retail Pro on Friday, May 10th, 2013 at 12:50 pm .