Ecommerce has been spreading throughout the globe, and many retailers have adapted to the trend by implementing solutions that encourage customers to go online to browse for and purchase merchandise. Internet and mobile shopping is expected to increase in the coming months and years as patrons take advantage of the convenience and ease the channels provide.

Internet Retailer reports that a study by Capgemini and Interactive Media in Retail Group revealed that ecommerce grew significantly in the United Kingdom in March. The findings for last month were compared with the ones from the same time a year prior, and the research discovered that there was a 16 percent jump during that time period. This includes purchases made from computers as well as smartphones and tablets. In this year's first quarter, the ecommerce trend increased 15 percent year-over-year, the source explains.

However, just because U.K. consumers are going online to shop in larger numbers, retailers should also aim to incorporate technologies into their brick-and-mortar locations to attract patrons. Biz report notes that research from Sponge found that 76 percent of U.K. merchants are not offering free Wi-Fi in their stores. This is something that could deter device-carrying shoppers from entering these locations, as many individuals like to use their smartphones when visiting physical storefronts.

This entry was posted by Retail Pro on Monday, April 22nd, 2013 at 9:25 am .