Some businesses may have tried to put it off for as long as possible, while others implemented the technology right away to accommodate customers, but mobile solutions are quickly making their way to the forefront of the retail industry. Now is the time for merchants to adopt systems and applications that cater to consumers who prefer to shop with their smartphones and tablets. Whether patrons browse for and purchase products through their devices while at home or bring their gadgets into brick-and-mortar locations, companies need to be prepared to offer solutions for these shoppers, as this is an effective way to boost loyalty and revenues.

Ignoring mobile can result in risks
Mobile technology could very well be the next innovation in customer service and satisfaction. For these reasons alone, retailers should not ignore these solutions and take steps now to incorporate them into their online and store operations. According to a recent study by Conlumino and eBay, the rise of 4G networks from mobile carriers is expected to result in a huge boost in mobile shopping over the next few years.

In the United Kingdom alone, the study estimates that purchases made from smartphones and tablets could jump as much as 113 percent within a year due to 4G technology. This is a trend that could be seen worldwide as well.

"Retailers today must take every chance to engage consumers, inspiring them and giving them every possible opportunity to buy and interact with their brands," stated Co​nlumino director Neil Saunders. "An omnichannel approach is key to making this happen, and with universal 4G on the horizon, retailers can't afford to stand still."

Mobile commerce rising fast
There are plenty of other signs pointing to further growth in mobile commerce, which is giving retailers more reasons to adopt the technology. Internet Retailer reports that research from Affiliate Window, which operates more than 10,000 websites, found that sales made through mobile devices will skyrocket this year. These results stem from the fact that Affiliate Window processed its millionth mobile purchase in March. This milestone in 2012 took as long as August to reach, highlighting the increasing importance of mobile solutions for retailers.

By offering mobile POS systems, applications and even deals and discounts redeemable through smartphones and tablets, merchants can significantly boost customer retention and loyalty, as well as bring in more revenue.

This entry was posted by Retail Pro on Thursday, April 11th, 2013 at 6:23 am .