Retailers mixed on impact of cold temperatures
No one really wants to leave the comfort and warmth of their home when temperatures outside are low and snow is on the ground. This is one reason why retailers across the country experienced a less-than-stellar March in terms of sales, as consumers stayed in and slowed down their spending on clothing and outdoor items.
MSN Money reports that many merchants saw low sales totals last month, as chilly weather gripped many regions of the nation. As March is usually the month when businesses stock their shelves with merchandise geared for warmer weather, these products mostly stayed in stores as shoppers saw no need for them just yet, the news source explains. Other types of items, such as those for home improvement and gardening tools were not purchased as quickly as in the past years due to the low temps and snowstorms.
Yahoo argues that the cold weather was not all that bad for merchants last month, as analysis from its search engine revealed that consumers are looking to buy summer items in the coming weeks. While some chilly temps are still lingering around, the source expects that sales on warmer weather merchandise will jump significantly as spring and summer come around.
