Providing exceptional customer service, carrying the latest and the most sought-after products and offering competitive prices – these are all strategies that retailers use to boost their sales. Another approach that merchants can follow to increase revenues and attract shoppers to stores and on websites is email marketing.

Internet Retailer reports that a study by Experian revealed that sales generated from retail marketing emails jumped at the end of 2012. During last year's fourth quarter, the average revenue for one marketing email rose 7.6 percent year over year, reaching 14 cents for every message compared to the 13 cent average from 2011's fourth quarter. In addition, the research also found that the average order amount per email also increased to $180.25, representing a 12 percent increase from the previous year's figure of $160.99.

But how can retailers ensure their messages stand out in consumers' inboxes, especially as individuals often see a barrage of emails from a variety of sources each day? Travel Market Report recommends that merchants develop attractive subject lines to boost the chances of customers opening the emails. Messages' content should include items that are relevant to consumers' needs and wants, and this information can be garnered from past purchases, the source notes.

This entry was posted by Retail Pro on Wednesday, March 13th, 2013 at 5:55 am .