Retailers are constantly looking for ways to boost their ecommerce customer service, and merchants adopt many methods to achieve this goal. Self-service options, simple checkout processes and free returns are just some of the strategies used by businesses to make their web shoppers happy.

Now, a new trend is emerging, and as large ecommerce companies like Amazon and Google Shops employ it, it is only a matter of time until many web merchants are offering same-day shipping to customers. Advertising Age reports that the speed and convenience offered by the shipping method could attract more consumers online. The source cites a study by Forrester Research which estimates that by 2016, ecommerce sales will reach $327 billion. This means that shoppers will be taking to the web to buy a variety of products, ranging from everyday items to bigger purchases, such as cars. Internet retailers will want to ensure they are providing exceptional service, and same-day shipping is one way to accomplish this.

However, the notion of same-day shipping may take some time to catch on among consumers, as a study by The Boston Consulting Group found that only 9 percent of respondents said this offering would entice them to shop online. Free delivery and lower prices ranked above same-day shipping, Reuters reports.

This entry was posted by Retail Pro on Wednesday, March 6th, 2013 at 10:49 am .