Merchants have been capitalizing on the mobile retail trend recently by offering deals and discounts aimed at consumers who prefer to use smartphones and tablets for shopping. Now, businesses are taking it one step further by investing in more mobile POS solutions to draw in device-carrying customers into stores.

Retail Info Systems writes that research from TBR found that companies are putting more money into retail POS technology for mobile gadgets. The study revealed that merchants' IT budgets are getting a boost this year, as it is expected there will be a 5 percent increase, most of which will go toward software and hardware solutions, such as mobile POS. Of the approximate $43.9 billion spent on retail operations this year, $30.7 billion will be put into technology systems for enhancing customers' experiences and other factors, the news source states.

Full adoption of this mobile technology is not yet forecasted to happen, as Business Solutions reports that some businesses are wary of the various systems and platforms. There is the speculation that the use of devices for in-store payments will only be a fad, so there is a certain level of hesitance within the industry. However, many experts feel that mobile solutions will be around for years to come, so companies need to implement the technology now.

This entry was posted by Retail Pro on Friday, February 22nd, 2013 at 8:46 am .