Small and midsize retailers see strong growth in December
Sales numbers continue to climb for the nation’s small and midsize retailers, and December’s figures show steady improvement as consumers become confident once again following the economic recession.
Internet Retailer reports that according to recent research by Dydacomp, overall sales totals for small and midsize merchants reached an 8 percent year-over-year increase in December. This growth was fueled by holiday sales, although they did not surpass November’s year-over-year boost of 12.31 percent. Consumers hit retail stores and websites to stock up on gifts earlier last year, as they became more confident in their financial conditions and wanted to grab merchandise before it was too late.
“The consumer attitude coming into the holiday season included an expectation based on the last couple of years, that there might not be a lot of inventory,” said Fred Lizza, Dydacomp’s CEO. “They learned that if you want something, don’t wait to buy it.”
Several sectors saw more year-over-year growth than others, and these include booksellers, sporting goods, toys and food and health products, the source reports.