Once the holiday shopping frenzy died down, retailers began preparing for the new year by reviewing  which strategies to implement to boost sales and increase retention. One method that many merchants are using is extending the discounts and deals they offered during the last months of 2012.

According to Daily Finance, this tactic is being followed in the hope that it will keep drawing customers into retail stores and onto websites throughout the beginning of 2013. The source notes that clothing retailer Banana Republic is one example, as the company has been sending out emails with percentage off discounts for subscribers over the past two weeks. Of course, this brand is not the only one employing this strategy. Many businesses are looking to bring in shoppers and boost their after-holiday revenues.

The news source writes that the extended discount method has come to the forefront of the retail industry at the beginning of 2013 mainly due to the lackluster sales many companies saw at the end of last year. While the totals were not entirely disappointing, to improve them slightly, merchants developed deals and offerings. They are now hoping to entice more consumers with their continued product incentives.

This entry was posted by Retail Pro on Friday, February 1st, 2013 at 11:38 am .