Ecommerce retailers should expect labeling changes from FTC
When running an ecommerce website, there are many rules and regulations that internet retailers must follow. Whether a business operates solely online or has a website in conjunction with brick-and-mortar locations, merchants want to ensure they remain compliant with all federal laws.
There are new regulations that ecommerce retailers need to be prepared to implement. According to Internet Retailer, the Federal Trade Commission (FTC) recently approved amendments that require internet merchants to display either EnergyGuide, Lighting Facts or an FTC-provided icon that shows online consumers the full energy disclosure information for a variety of products, including refrigerators, air conditioners, dishwashers, heat pumps and service lamps, among other related items.
Additionally, the FTC amendment states that these icons will need to be displayed in an easy-to-see location on webpages near the products' prices.
"Nobody should have to wade through a labyrinth of links and tabs to find out how much extra they'll have to pay to use a product or what its environmental impact will be," Jon Wiener, associate attorney for law firm Earthjustice, told the source. "The commission's decision ensures that online consumers will have access to the same information as shoppers at brick-and-mortar stores."
