Ecommerce continues to grow significantly, as shown in the most recent online retail sales totals for last week. This strong boost in spending follows this year's Cyber Monday, which turned out to be biggest day in history for internet shopping.

According to a study by comScore, between December 8-14, approximately $6.9 billion was spent online, representing an 11 percent increase from the same week last year. Four individual days in the workweek surpassed $1 billion in spending, highlighting the growing importance of ecommerce for retailers. The comScore report stated that for the first 44 days of the holiday shopping season, more than $33.8 billion has been purchased on the internet. This is a 13 percent jump from 2011, and analysts expect sales will keep growing.

"This past workweek saw four days surpass the billion dollar spending threshold during the heaviest five-day online shopping period on record," said comScore chairman Gian Fulgoni. "With this most recent week in the books, the peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet."

ComScore revealed that for Cyber Monday, consumers spent approximately $1.4 billion online, making it the largest ecommerce day ever.

This entry was posted by Retail Pro on Thursday, December 20th, 2012 at 10:40 am .