As new purchasing channels, like online and mobile, have begun to become more popular among consumers, retailers are taking note and have started to offer these options for their shoppers in the hope of boosting retention and revenue. Businesses have especially stepped up their multichannel efforts this holiday season to accommodate consumers who prefer to buy items using a variety of methods.

Internet Retailer highlighted several companies that are offering multichannel options for their customers during this year's holiday season. However, these initiatives seem to be quite subtle and are not going over the top when it comes to promoting their many purchasing channels. One retailer the source noted was taking the multichannel approach is J. Crew, which is providing a 30 percent discount and free shipping for consumers who purchase products both in their stores and online.

When it comes to mobile strategies, many retailers are putting more effort into the method to encourage shoppers. The source writes that Macy's now has a mobile application that can be downloaded from its website, which allows users to browse and purchase items. Other companies, like Costco and Staples, are offering deals for customers that buy online and pick up in stores. 

This entry was posted by Retail Pro on Monday, December 17th, 2012 at 12:21 pm .