Many Americans go all out when it comes to the holidays through gift buying and decorating. Retailers that sell holiday decor items could see a boost in operations over the next few weeks, as a recent study has pointed out that many shoppers are stocking up on products to deck their halls this season.

According to consumer market research firm NPD Group, a significant amount of Americans are planning on hosting holiday-themed parties in their homes this year, reports Retailing Today. Sixty-three percent of survey respondents stated they are going to have people over for get-togethers to celebrate these season. This means that retailers that offer decor items could see a boost in sales.

"It's holiday time again, and consumers are ritualistically preparing their homes to entertain this holiday season," said Debra Mednick, NPD Group executive director. "Products that furnish seasonal touches and sets that satisfy their need for value are on the menu this year."

Another study by Unity Marketing states that the "prime season" for decorations retailers is the holidays. These themed decor items are expected to account for more than 60 percent of the $19 billion that is generated from retail holiday decorations. 

This entry was posted by Retail Pro on Monday, December 3rd, 2012 at 4:23 am .