The third quarter proved to be kind to many internet retailers, as recent research has revealed that businesses saw significant increases in both revenue and website visits during the past three months.

A recent study by MarketLive found that for the third quarter, retail revenue rose by 15.9 percent compared to same time last year, Internet Retailer reports. Additionally, the number of website visitors jumped by 12.7 percent year-over-year, which many believe is what led to the successful amount of sales. Online customers increasingly followed through with their purchases on retail sites, as the cart abandonment rate dropped by 2.1 percent during the third quarter. Authors of MarketLive's report stated that more ecommerce merchants are making shopping processes easier for consumers, which is one contributor to the positive results, the website writes.

However, there are still things that internet retailers do that can turnoff shoppers, says Daniweb. The source suggests that online merchants frequently update and improve their sites, both to provide more content and information, but also to fix technical issues and bugs. In addition, a lack of customer feedback and reviews can result in shoppers not trusting products or merchants.

This entry was posted by Retail Pro on Friday, October 26th, 2012 at 5:44 am .