Retailers are already gearing up for Cyber Monday, which takes place the Monday after Thanksgiving, this year falling on November 26. Cyber Monday is one of the biggest shopping days for online sales, and retailers are expecting an increase in the amount of traffic on their ecommerce sites, leading up to Cyber Monday.

Forbes reports that businesses are improving their websites to enhance their customers' experiences for online shopping, according to a recent study by Rackspace. The steps being taken include hiring more IT staff members, as 29 percent of survey respondents stated they plan to bring on more workers to handle the increase in internet traffic. Additionally, 28 percent said they are collaborating with their third-party hosting providers to ensure that periods of high traffic will not impact their consumers' online shopping experience, states the news source.

There are several other steps that retailers can follow to improve their websites and give their shoppers the best online experience. In an article for Customer Think, Tricia Morris writes that businesses should consider arming their sites with information that customers often look for. This will increase satisfaction and service quality. Additionally, retailers need to ensure their patrons' experiences are consistent through all of the channels provided by companies, states Morris.

This entry was posted by Retail Pro on Tuesday, October 23rd, 2012 at 1:43 am .