Thanksgiving this year will be filled with the usual for Americans – turkey, dressing, cranberry sauce and family. However, one new aspect is expected to make its way into the traditional holiday. Recent research has found that many retailers will be sending out targeted marketing emails to consumers this year.

Research from Responsys has revealed that 80 percent of major retailers are going to send promotional emails to customers on Thanksgiving, reports Internet Retailer. This is a significant increase from last year's amount of 76 percent, as well as the 60 percent that used the method in 2010. One main reason this is being done, of course, it because of the day after Thanksgiving, which is now referred to as 'Black Friday,' is one of the biggest shopping days of the year. Retailers are hoping that these relevant emails will draw shoppers into their stores and on the websites to make holiday purchases.

So how can businesses ensure that their targeted emails are hitting the right mark? Forbes suggests that marketers developing the emails focus on creating content that can accessed on mobile devices, as consumers are increasingly using their smartphones and tablets for purchasing holiday gifts. Another strategy that could increase sales is free shipping. The source states that shoppers will be enticed by the money-saving offer.

This entry was posted by Retail Pro on Tuesday, October 9th, 2012 at 3:00 am .