Ecommerce is growing quickly in India, and as more Indian shoppers go online to make purchases, retailers should capitalize on the various trends in this sector. A recent study by Accel Partners, an Indian venture capital firm, predicted that the value of the nation's ecommerce industry will increase by as much as 400 percent between 2013 and 2016.

So, what should retailers be doing to reap the benefits of this rapid growth? SiliconIndia News highlighted a few of the latest trends in online retail that businesses can take advantage of. One suggestion was to leverage ecommerce software that can be tailored for search engine optimization and provide a higher quality experience for online shoppers.

Improving the customer experience can be profitable as well. Retailers that offer personalized shopping experiences with features such as live customer assistance and product customization may be able to pull ahead of the competition. The source recommended employing the use of data analytics to get a better sense of the types of people visiting a particular ecommerce website. Since so many shoppers use mobile phones and tablets to browse online retail sites, it may also be worthwhile to optimize retail software to work seamlessly across these channels.

This entry was posted by Retail Pro on Monday, April 14th, 2014 at 11:29 am .