The right approach to online merchandising can help drive up sales, but with so many retail marketing strategies to choose from it can be difficult to discern the best options for your brand. When you are gearing up to improve your merchandising tactics, the first step is to define your target audience. Once you have a better idea of the type of shoppers browsing your online store, you will be able to choose the ideal venues to market merchandise on your site.

Smart Insights suggested looking into your retail customer intelligence to get to know your customer base better. The right retail management software can track data such as the devices people are using to browse your site, the way they arrived at your online store and their location. You might also want to find out how shoppers are arriving at your site. Did they search for a particular product or follow a link from one of your social media channels? This information can help you form a big picture of your average customer and help you tailor the online shopping experience to fit that demographic.

The way you present your products on your site can influence sales as well. For example, listing related items on a product page may inspire shoppers to purchase complementary goods, according to Practical Ecommerce.

This entry was posted by Retail Pro on Thursday, April 10th, 2014 at 10:40 am .