When consumers are able to browse a website in their own language, they'll likely be more inclined to make a purchase than if they have to navigate a site in another language. Thankfully, ecommerce software and retail websites can be optimized to provide different language options.

A recent Common Sense Advisory Study revealed the importance of catering to an international clientele in terms of language. The study found that nearly 75 percent of non-English-speaking shoppers would rather buy products from sites that are in their native languages, and more than half will exclusively shop on sites in their own tongue.

Providing visibility in product descriptions and at the point of sale for an international audience can help to drive up sales. Business News Daily suggested a few different language options for retailers to expand their global audience. Crowdsourced translations, for instance, may be an inexpensive but lengthy option to convert a site to a new language. Retailers can also consider hiring professional translators or using translation services. It is important to know, however, that online translation tools like Google Translate may not generate perfectly accurate translations, which is why it may be beneficial to have a native speaker on board as well.

Internationally capable retail management software may provide retailers with a competitive edge both online and in-store. RetailPro offers retail management software that offers more than 18 language options, making it easy to implement language options that will be sure to please a global customer base and help a business grow.

This entry was posted by Retail Pro on Monday, April 7th, 2014 at 6:19 am .