If your point of sale is not up to snuff, it could be enough to dissuade consumers from completing purchases when they visit your online or brick-and-mortar store. Updating your POS software can be all it takes to drive up sales, as shoppers who may have previously been hesitant to buy will be more likely to do so. Here are three things to keep in mind when you're choosing POS software.

1. Inventory tracking
Keeping track of which items are selling, what you still have in stock and what you may soon need to reorder can all be done with the help of the right point of sale software. Choosing a POS program with these features will make it easier to account for your merchandise and give you an idea of what items are popular, so you can better target your customer base, YFS Magazine reported.

2. Rewards program
POS software may be able to track customer data and establish a loyalty program, according to Business Bee. This allows you to establish a rewards program that gives shoppers perks in return for repeated business, which will improve loyalty and drive up sales.

3. Streamlined checkout
A smooth and efficient transaction at the point of sale can improve customer loyalty. Choose something simple with efficient features, as extra buttons and options may slow down the checkout process.

This entry was posted by Retail Pro on Wednesday, March 19th, 2014 at 7:21 am .