From retail customer intelligence to exciting in-store technology, advancements in merchant resources have provided new opportunities for fashion marketing. Industry experts are seeking ways to optimize their sales through enhanced retail technology.

At the Digital-Life-Design Conference, which took place January 19-21 in Munich, Germany, technology and business experts converged to discuss the latest innovations and inspirations in their fields. A panel of fashion leaders offered insights on how omnichannel marketing is transforming the industry, according to Business of Fashion (BoF).

Panelists included Imran Amed, of BoF; Paula Reed, fashion director of Harvey Nichols; Chris Kyvetos, founder of Sneakerboy; and Ulric Jerome, chief operating officer of Matchesfashion.com. The experts described efforts to integrate ecommerce and offline platforms in order to provide more consistent, engaging experiences for shoppers, the source said.

At an earlier fashion retail technology forum held by GILT, industry leaders similarly point to the ways innovative marketing tools are aiding fashion businesses. For example, Stylitics CEO Rohan Deuskar explained his company's digital closet concept, as reported by Decoded Fashion. It compiles consumer data through an app that shoppers use to create looks with friends. The service then sends trending insights to retailers, which is particularly valuable in the world of fashion.

This entry was posted by Retail Pro on Monday, February 3rd, 2014 at 8:43 am .