Mobile retail sales in the United Kingdom are expected to rise significantly during the holiday shopping season, as consumers are beginning to prefer completing transactions on their devices. Retailers throughout the country are starting to prepare for the trend by integrating solutions that allow them to accept mobile payments.

Internet Retailer reports that leading up to and through the holiday shopping season, online retailers could see at least 20 percent of sales be made on mobile devices, according to recent research from theIMRG Capgemini Quarterly Benchmarking Index. Additionally, up to 30 percent of website visits could be from mobile users. These expectations come from the increase in U.K. web sales during 2012's second quarter, which increased to 11.6 percent from the first quarter's 8.2 percent. Online mobile retail sales have drastically increased by 2,900 percent since the first quarter of 2011, the report states.

These increases in the number of sales are the main reason why many retailers are beginning to adopt solutions that allow them to accept mobile payments, both in stores and online. Ecommerce Times writes that these retailers will need to eventually integrate mobile payment systems to stay competitive within the marketplace. Failing to accommodate consumers who prefer to pay with mobile devices could have a negative impact on operations.

This entry was posted by Retail Pro on Tuesday, September 4th, 2012 at 10:31 am .