When consumers and retailers alike consider the implications of ecommerce software, chances are good that they've got shoppers using their computers to buy products over the Internet. After all, even with the digital age always evolving, when individuals decide to shop online, it seems like they take to their desktops or laptops.

However, thanks to emerging wireless tools, that's no longer always the case. These days, people can seek out merchandise when they're on the go, whenever the whim to buy comes upon them. This can be very convenient for retailers – they can invest in marketing campaigns that make their brand top of mind no matter where consumers are, which can then drive more revenue. 

This is a reason why a number of retail professionals are forecasting that 2014 will be the year of mobile ecommerce strategies. According to Practical Ecommerce, many surveys have revealed that Internet traffic on mobile phones should eclipse that of desktops and laptops in 2014, so it would behoove company leaders to optimize mobile pos software as soon as possible.

Namely, they should work on faster load times, including appropriately sized images and developing apps or similar features, the source suggested.

Moreover, Mobile-Financial recommended that retailers start incorporating mobile in stores, like allowing for mobile checkouts at the register, because smartphones and brick-and-mortar technologies can work together to provide a better consumer experience.

This entry was posted by Retail Pro on Tuesday, January 7th, 2014 at 4:23 am .