Across the board, ecommerce-based merchants have almost universally seen rising profits. E-tailers have likely experienced record breaking sales these past few weeks, and Green Monday was no exception. Although it is not quite as important a shopping date as Cyber Monday, comScore discovered that total desktop-based purchases on Green Monday leapt by 10 percent in comparison to 2012, reaching $1.4 billion total. 

Green Monday served as a capstone to a week's worth of a considerable amount of online shopping, with Cyber Week experiencing a 24 percent boost from the same period last year. 

"Online buying for the period since Thanksgiving has been very strong and indicates that ecommerce is on track to meet expectations," said comScore chairman Gian Fulgoni.

Fulgoni added that Green Monday's growth could be viewed as somewhat underwhelming in light of the considerable boost to overall online sales. But with more shoppers turning to the Internet for their shopping needs, merchants should deploy versatile ecommerce software that can meet the growing demand in this market. While mobile is encouraging many customers to buy products on the Web, even desktops are also an increasingly popular way to purchase gifts. 

This entry was posted by Retail Pro on Friday, December 13th, 2013 at 3:33 am .