With the new school year just around the corner, parents are searching for the best deals on school supplies. According to a survey released on Tuesday by consulting group Deloitte, nine out of 10 people are planning to spend just as much or more than they did the previous year.

The survey was conducted between July 5 and July 12 and polled 1,134 parents with children that are attending grades K-12. This survey follows the results from a poll by The National Retail Federation that indicated the average parent will spend up to 14 percent more on school supplies this year.

This survey also reported that polled parents who plan to spend less than $100 has dropped by half to only 9 percent this year. Conversely, consumers who are expecting to spend more than $500 have risen by 27 percent.

“What really stood out to me is I think I had an expectation that consumers would be a little more glum than they turned out to be,” Alison Paul, vice chairwoman at Deloitte and the retail and distribution sector leader, told NBC News.

As retailers prepare for this increase in sales, they might benefit by the retail merchandising applications offered by Retail Pro.

This entry was posted by Retail Pro on Thursday, August 2nd, 2012 at 4:09 am .