The number of consumers adopting mobile devices continues to grow. There are now 60 million Americans using tablets and 120 million carrying smartphones, according to data that was recently published by Statista. As a result, transactions conducted on these devices account for a greater portion of overall web-based sales, up from 2 percent in 2010 to 8 percent as of the first quarter in 2012.

Moreover, consumers have a tendency to spend more when browsing and buying on tablets. The average ticket total for an online purchase made via tablet is $123, according to Adobe Digital Marketing Insights. This is 20 percent more than shoppers spend on computers and 50 percent more than orders placed on mobile phones.

This could be good news for multichannel retailers, given that consumers are expected to continue investing in tablets. By 2014, it's predicted that 90 million U.S. consumers will be using tablets, according to eMarketer.

To capitalize on these sales opportunities, retailers must develop strategies for optimization, urges GigaOm. The site recommends retailers first investigate the experiences customers are having on the web-based storefront by collecting analytics. This can give merchants insight that can help them discern the type of visits their customers expect to have when they visit.

Learning about consumers' habits can help businesses understand what will turn traffic into conversion. Once they understand this key information, they can use solutions such as Retail Pro's software to provide shoppers with the best buying experiences. 

This entry was posted by Retail Pro on Monday, July 16th, 2012 at 9:36 am .