Chinese retailers are hoping to capitalize on the improving internet infrastructure in the country and are offering more ecommerce options, China's Ministry of Commerce reported.

Web sales in the country topped 782.56 billion Yuan ($124.22 billion), a 53.7 percent increase compared with the same time last year. Overall, ecommerce accounted for approximately 4.3 percent in total retail sales. Comparatively, ecommerce grew by 16.1 percent in the U.S. and accounted for 4.6 percent of all sales.

"In 2013, China is expected to surpass U.S. as the world largest online retail market," said Yaoping Jiang, vice minister of commerce, as quoted by Internet Retailer.

However, this growth is coming at the expense of overeager ecommerce giants. Many Chinese retailers are taking heavy losses now in the hopes of becoming a leader in the ecommerce sector as it continues to grow.

As Chinese retailers continue to diversify their offerings, technology solutions can help them engage customers and improve the overall shopping experience. Everything from retail POS terminals to security technology could be used to expedite the shopping process while ensuring merchants maximize return on investment.

This entry was posted by Retail Pro on Monday, July 9th, 2012 at 10:33 am .