The economic recession has impacted how many retailers have done business – rather than focusing on gaining new customers, they shifted directions to better service their existing customer base. A number of retailers, ranging from a specialty store down the street to Home Depot, launched customer loyalty programs in an effort to keep their shoppers coming back and spending more frequently.

The latest release of Retail Pro 9 helps merchants to do the same, allowing them to set up loyalty and reward programs for their best customers. Loyalty programs enable businesses to maximize retention of their most profitable customers, strengthen new customer relationships, widen profit margins and improve business intelligence.

With Retail Pro 9, loyalty points are awarded and redeemed using Retail Pro's Central Server. This server processes transactions and updates in real-time, providing customers with up-to-the-minute balances at store locations, ensuring they are able to take advantage of their points at any location. Of course, it also ensures retailers don't get hit with mistakes stemming from "double-dipping" shoppers due to lag time.

The Customer Loyalty module fully leverages the power of the Retail Pro 9 system, giving customers a reason to keep shopping and providing businesses with valuable information about their guests.

This entry was posted by Retail Pro on Thursday, May 3rd, 2012 at 10:15 am .