Ecommerce continues to become more integral to the shopping experience, regardless of where consumers live. For example, recent data from BeCommerce suggests ecommerce sales grew by more than 20 percent year-over-year in 2011, hitting the €1.1 billion mark ($1.4 billion).

Online retailers are expecting growth to remain brisk, with domestic merchants "resolutely optimistic" about the future of their businesses. More than eight in 10 Belgium retailers (83 percent) expect at least 10 percent growth in 2012, driven strongly by the rapid adoption of mobile shopping.

"In Belgium, we are seeing growth in everything concerned with online shopping," Patricia Ceysens, BeCommerce president, explained. "In 2012 we also expect the growth trend to continue, with total online sales reaching the €1.18 billion mark ($1.5 billion)."

Throughout the country, more brands are heading online to capture consumer dollars. Kiabi, e5mode and Brantano are just a few of the big names that recently began selling online.

In the United States, ecommerce has already been established as a retail must. More than $50 billion was spent on ecommerce in the last quarter of 2011 alone.

This entry was posted by Retail Pro on Thursday, May 3rd, 2012 at 9:42 am .