Smartphones and tablets are used for a variety of everyday purposes, and retailers are leveraging the technology to perform a variety of functions. As consumers increasingly turn to mobile devices for shopping, merchants are learning how to accommodate these patrons through streamlined point of sale processes and effective loyalty programs.

Point of Sale News reported that mobile loyalty initiatives are garnering more attention within the retail industry from both consumers and brands. The source cited a study by EPiServer which found that a majority of retailers that attended the Internet Retailer Conference and Exhibition stated they believe mobile technology can best be used for developing successful customer loyalty programs.

Although price competition is a concern of many brands, survey respondents felt that by offering a new and engaging experience through a mobile app or optimized website, they would be able to increase retention, the source explained. It's all about convenience, the news provider noted, as consumers who are comfortable and familiar with using a brand's mobile app are more likely to purchase from that specific merchant through their mobile device.

To help oversee all mobile processes and POS transactions, companies can use retail management software to keep track of loyalty programs, financial information and a variety of related elements.

This entry was posted by Retail Pro on Wednesday, August 14th, 2013 at 10:07 am .