For many retailers, opening new locations is a move that brings in new business and success. Most of the time, this expansion is within domestic markets, but in some cases, merchants turn their sights to foreign regions. For example, Wal-Mart operates several stores in China, and Target has Canadian locations, just to name a few. But now, retailers' attention has turned to the Latin American market.

Internet Retailer reported that ecommerce is a main focus point for merchants that want to expand operations within Latin America. The source conducted its 2013 Latin America 400 study and found that the total amount of Web sales in the Latin American market for 39 American-based online retailers increased 19.7 percent last year, totaling $2.25 billion. These ecommerce merchants that have expanded throughout the region include Dell, Amazon and Wal-Mart.

However, the source explained that online sales growth within Latin America is not without its difficulties. Complex and costly government regulations as well as inadequate delivery services are just a few of the challenges that retailers are facing. On the other hand, the opportunities in the region are extremely lucrative for brands that want to expand and offer their products, as consumers are looking for various merchandise and services they may not be currently getting from domestic companies, the source asserted.

For merchants that have or are planning on expanding, adopting a reliable retail management software solution can help manage all operational aspects and regions.

This entry was posted by Retail Pro on Monday, August 12th, 2013 at 5:01 pm .