A question of finances and retail merchandising
For suggestions on retail merchandising operations, companies may want to consider the differences between two major stores' earning calls.
Sears and Kohl's have both seen better times in the retail space, but it's how their respective company heads discuss their issues and possible solutions that proves useful for retailers, Home Textiles Today explains.
Kevin Mansell, CEO of Kohl's, said that the company's problems stem from its lack of retail merchandising. According to the source, Mansell explains that Kohl's needs to infuse excitement back into the merchandising, marketing and promotional pitch.
By contrast, Eddie Lampert of Sears approaches the problem in finance terms, citing the issue as a "profit problem, not a liquidity issue nor an asset problem," the store notes. However, Home Textiles Today explains that fixing the finances is not tantamount to fixing all problems.
"Kohl's will figure out its problems. Its over-emphasis on percentage-off promotions is maxed out and needs to be adjusted," the site writes. "But Sears is a different story altogether. Kohl's knows that if it fixes the store, the finances will follow. Sears wants to fix the finances. Period."
