Although mobile technology is still relatively new to the retail industry, the impact it has had is significant. This can be seen through the consumers who prefer to browse for, compare and purchase products through their devices, both in stores and online. For this reason, it is vital that merchants develop effective mobile strategies for their patrons, or else risk losing valuable business due to poor experiences on smartphones and tablets.

Business 2 Community took a look at what can happen to a business that creates a less-than-stellar mobile experience. Citing a study from ResearchNow, the source noted there are several elements that, when combined, make for a poor mobile experience for customers. For one, when a website is not optimized for viewing on smartphones and tablets, consumers can get easily frustrated and abandon their purchases. Additionally, navigation tools that are too complicated are another factor that turns patrons off from brands, the source explained.

The ResearchNow study revealed that 35 percent of individuals are likely to never do business with a retailer that offers a bad mobile experience. This is a significant number of consumers, meaning that retailers should make the move now to develop their strategies and implement solutions that cater to mobile consumers. Mobile point of sale software and loyalty programs that can be accessed via devices are some of the best ways to enhance customers' experiences.

This entry was posted by Retail Pro on Tuesday, July 16th, 2013 at 7:32 pm .