Making processes and operations more streamlined is something that professionals in all industries aim to do. This is an especially significant goal for retailers, as the many different aspects and elements they have to deal with on a daily basis can get confusing if not managed effectively. Fortunately, there are software solutions available for merchants to ensure that their operations run as efficiently as possible by maintaining control of their procedures from one single platform.

One such technology is the Genius Customer Engagement Platform, which has now been rolled out to specialty retail stores throughout the U.S. under a partnership between Merchant Warehouse, the developer of Genius, and Retail Pro International. So what benefits will these retail companies experience through the new platform? For one, being able to process all existing and future payment methods is one advantage, as it means that merchants will be able to accommodate all customers no matter their preferred way of purchasing items.

In addition, the Genius technology allows retailers to manage all of their customer engagement, loyalty and retention programs. Through the platform, companies can collect valuable patron data at the point of sale and through other interactions, and then use that information to enhance their loyalty initiatives by offering coupons, discounts and other deals.

This entry was posted by Retail Pro on Monday, July 8th, 2013 at 6:49 am .