Prior to Retail Pro Prism, we had relied on locally built software. However, the journey ahead for Chase Up poses a number of competitive challenges which require our systems to possess a greater degree of robustness, flexibility and agility, and we found this in Retail Pro Prism.

- Mr. Syed Izhar ul Hassan, General Manager IT

Pakistan Department Store, Chase Up, expands to new verticals, builds omnichannel connectivity with Retail Pro Prism

Chase Up’s Mr. Syed Izhar ul Hassan, General Manager IT, shares how the department store retailer is fueling both vertical and horizontal growth with Retail Pro Prism.

Tell us about Chase Up.

Chase Up was founded in 1984. Initially selling quality readymade garments at affordable prices under one roof, we have always focused on maximizing customer convenience. We firmly believe that fashion & style is achievable for all even when inexpensive.

Today, Chase Up is one of the largest department store chains in Pakistan with stores in Karachi, Multan, Faisalabad and Gujranwala. Chase Up offers a complete shopping experience with everything under one roof, from Grocery to Garments to Crockery and much more.

We offer Grocery delivery services from our website. Now we will also be offering a wide range of accessories and quality garments in contemporary styles for Ladies, Gents & Kids from chaseupfashion.com.

Why did you choose Retail Pro Prism? What business challenges do you plan to solve with Prism?

Prior to Retail Pro Prism, we had relied on locally built software. However, the journey ahead for Chase Up poses a number of competitive challenges which require our systems to possess a greater degree of robustness, flexibility and agility, and we found this in Retail Pro Prism. We understand that we cannot serve our customers otherwise.

Specifically speaking, we faced challenges in the following areas:

• Flexibility of reporting
• Data security
• Speed and stability
• Integration and interoperability with other systems

We chose Retail Pro Prism for its:

• Ease of use at POS
• Inventory accuracy
• Automated replenishment
• Centralized control, and
• Secure data visibility throughout the management hierarchy.

Now that we have deployed Retail Pro Prism, we expect to fuel our growth, both vertically as well as horizontally, at a much faster pace.

Already the experience of launching our new Pharmacy vertical has been smooth because Retail Pro caters to the market’s pharmacy scenarios and business processes. So we did not require any new development and minimized the learning curve.

Part of Retail Pro Prism’s strength as a software is its ability to integrate with other solutions that retailers use. What plugins or integrations do you use with Retail Pro Prism for your specific business needs?

We integrated Retail Pro Prism to our Oracle e-Business Suite system and to weighing scales. We are also using several of the ready-made plugins available for Retail Pro Prism that add to the platform’s capabilities so we can improve our efficiency:

• Instant item lookup
• Alternate product suggestion
• Price checker
• Label printing
• Shortcut Keys
• Duplicate customer check

How are you building omnichannel with Retail Pro?

Using Retail Pro Prism’s API, we integrated our website, enabling us to make our store inventory availability visible online to our web customers.

Going forward, we also plan to integrate our Contact Center with Retail Pro Prism so that the calling customer’s profile and order details can be provided to the call center agent in real time, enabling them to provide personalized service to the caller.

We are also in the process of implementing OmniConnect, which will securely connect Retail Pro Prism data for:

• Order verification via RoboCall
• Business Chat Bot via WhatsApp
• Order Picking with a Handheld App

What are some of your plans for growth, expansion, customer initiatives, etc.?

In addition to our conventional model of large format stores, we are now also venturing into smaller neighborhood grocery stores. This enables us to be closer to our customer and provide them with variety at a very competitive price.

We are also expanding our e-commerce reach and we feel that Retail Pro Prism will provide the much-needed scalability for that purpose.

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