Gartner research shows 80% of companies only measure past performance by evaluating results in financial statements -- but they don't know what impacted these results, or how to improve them. That's because there's a major gap between information executives want and information they get.
And for all the good data can do for retail, it still presents one major issue: information overload. Many companies try to track too many metrics and miss the ones that impact profits.
Want better results? Take a closer look at your leading indicators.