Customer-sourced innovation: How retailers leverage direct customer insight to drive innovation ROI
86% of shoppers will pay more for a better customer experience.
Your team can brainstorm and implement ways to innovate CX… but when you implement changes, how do you know which factors help or hinder improvement?
And how do you know what really is a “better” customer experience?
Watch this webinar to see how customer-sourced innovation can help you close the gap between what retailers think shoppers want, and what shoppers actually want – because innovation really shouldn’t hurt the bottom line.
You’ll see:
- Real stories of customer-sourced innovation
- How to set and improve on your Customer Experience Baseline
- Tactics to reduce guessing in your innovation initiatives
