Behind the science of beauty is the careful and smart B2B operation. To the salon world, iiaa is a wholesale product distributor. They supply the triune secret of advanced biological technology in the form of supplements, skincare products, and make up, and they train skincare professionals and new therapists from Beauty College. They are renowned for the quality of their products. Salons and customers alike are eager to be supplied with their award-winning formula for beauty.
Iiaa’s goal is to educate those who stock their product but they wanted to be educated themselves as well, to learn about the people who love and benefit from their products. Because they have traditionally been distributors only, they have little face-to-face with their end users. This year’s exhibition afforded iiaa a unique opportunity to learn more about their customers and begin their journey as a retailer.