Since launching their first store in 2004, William Penn – The World Pen Store has become India’s premier purveyor of fine writing instruments and executive lifestyle accessories. Through their elegant products and professional advisors, William Penn has expanded
to fifteen locations across six cities. Their commitment to elite style continues to pique the interests of clientele.
Rapid growth over short term brought new challenges to the company.
Operations had to be consolidated for continued successful expansion. William Penn’s main growth requirement was a comprehensive
and user-friendly inventory management and Point of Sale system to maintain effectual operations and control.