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William Penn

William Penn Centralizes Operations for Controlled Expansion with Retail Pro®

“Our association with Retail Pro and Integrated Retail dates back to 2005 when we first started working with the team. Over the years, William Penn has grown from a 4 store company in 2005 to 27 stores in 2011 and I am proud to say that Integrated Retail has been a valuable and strategic partner in our growth. Through Retail Pro, Integrated Retail has helped us not only streamline our retail processes but has also increased our efficiency of operations.”

- Nikhil Ranjan, CEO, William Penn

Background
William Penn was established in India during 2002 and was the first multi-brand retailer to offer fine writing instruments to consumers in India.
Headquarters:
Bangalore, India
Product:
Retail Pro 8
Business Partner:
Customer Since:
2005
Challenges of Growth
Cleanshaven Indian man in business suit standing inside store Since launching their first store in 2004, William Penn – The World Pen Store has become India’s premier purveyor of fine writing instruments and executive lifestyle accessories. Through their elegant products and professional advisors, William Penn has expanded to fifteen locations across six cities. Their commitment to elite style continues to pique the interests of clientele.

Rapid growth over short term brought new challenges to the company. Operations had to be consolidated for continued successful expansion. William Penn’s main growth requirement was a comprehensive and user-friendly inventory management and Point of Sale system to maintain effectual operations and control.
Locus of Solutions
Very well-lit glass cabinet display of high-end pens With the assistance of Retail Pro Business Partner William Penn implemented Retail Pro management systems. The Retail Pro suite at William Penn centralized inventory management, procure¬ment management, vendor performance analysis, distribution and inventory optimization, pricing and margin management, point of sale, reporting, and data management. Integrated Retail optimized the Retail Pro technology solutions to meet William Penn’s unique requirements in a niche market. With local 24/7 remote and on-site technical support for Retail Pro, William Penn fully leverages the retail expertise and technical know-how of the Retail Pro services delivered by the business partner.
Looking Forward
William Penn store viewed from outside at an angle Centralizing and streamlining operations has allowed for effective and controlled expansion. Since implementing Retail Pro in 2005, William Penn has more than tripled the number of store locations. The Retail Pro solutions brought by Integrated Retail have improved operational efficiency and increased productivity to William Penn’s retail stores and backend operations. Reporting through Retail Pro has given William Penn reliable control and access to information vital to strategic decisions and growth. With Retail Pro’s flexible and extensible software solutions, William Penn looks forward to writing the next chapter of its success.

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