For Wildlife Trading Company the value of Business Intelligence lies in the ability to quickly act on relevant, accurate data. Making decisions by looking at key performance indicators within a business encourages growth and profitability. Retail Pro Business Intelligence enables just that by delivering tailored pro-active notifications to all levels of decision makers within the company.
"I like the fact that I can just pull the factors I want to look at and customize the report to how I want to see it," Callahan said. Whether the team needs to look up the five best-selling items across all 18 shops or view profits by region, the Wildlife Trading Company staff need only drag and drop the desired fields and run the report or create trend notifications. Within moments leadership has detailed reports with interactive filtering and drill-downs; everything they need to make informed profitable decisions. Not only is the interface intuitive and user-friendly, Retail Pro Business intelligence is accessible from any browser. Easy access to this kind of data and the ability to set goals and priorities based on solid figures is helping Wildlife Trading Company expand and grow.
"The most important thing is that I can automate and send it out to my key partners," Callahan said. Running a multi-store operation on solid reporting; now that's intelligent business.