Rimowa’s entire philosophy of retail revolves around making the experience special at any touchpoint.
Whether it’s service in the field or in stores at the checkout area, Rimowa’s luxury customer experience is
enabled by the wealth of customer details stored in their Retail Pro. “Every customer is a VIP customer,”
Nelson told us, and they treat them as such. The exclusive VIP area in each store allows for shopper
connectivity as well, both technological with Wi-Fi accessibility and personal, with Rimowa sales associates
taking time to really get to know their customers.
Rimowa employees love the ease and intuitiveness of using their Retail Pro, because it allows them to focus
on clienteling. As part of their engagement strategy, Rimowa is planning to taking on mobile POS. “We’re
going to be that cool company on mobile,” Nelson commented. Their Retail Pro Business Partner, Retail
Information Systems, is their go-to resource for all their implementation support needs.