Palmer, with his computer science background, knew he could be doing so much more if Amazon was connected to in-store inventory, so he contacted his Retail Pro Business Partner, J.D. Associates, to see what solutions were available. J.D. Associates connected him with 24Seven Commerce and Palmer moved forward with their integration to Retail Pro to help him streamline and scale his operations.
The 24Seven Channel integration to Retail Pro has empowered Palmer to increase his presence on Amazon and sell 10 times more compared to unintegrated selling on Amazon. "The more product I have, the more I sell, now I am able to manage over 2500 Amazon items" Palmer shared.
"It's not easy – with Amazon, pictures have to be a certain size and they have to have a perfect background; Amazon is difficult – but with the 24Seven Commerce integration between Retail Pro and Amazon, I can keep track of all the inventory I post and sell," Palmer said. "I just take inventory directly off my store shelves and send it to my customers all over the world." Palmer plans to expand his online selling. In 2016 he will leverage eBay and 24Seven's eBay integration, with the ultimate goal of converting online customers to shop in his brick-and-mortar locations. To date, Palmer has gained the following benefits from the Retail Pro and 24Seven Commerce solution:
Simplified inventory management between in-store and Amazon sales
Synced product availability between Amazon and in-store inventory
Automatically feed Amazon orders to Retail Pro
Increased revenue from Amazon
Increased shopper satisfaction among his Amazon customers
Improved Amazon rankings
With the integration between Retail Pro and Amazon, Palmer is making sense of retail complexity to stop retail chaos and drive his multi-channel strategy forward. "You really can't do it without Retail Pro and 24Seven Commerce. There's no question – you have to have this digital backbone if you want to sell on Amazon or any other online marketplace."
See how you can #StopRetailChaos with Retail Pro