Although the Lilly Pulitzer legacy is strong, and in and of itself creates a good amount of brand loyalty, the owners of Mint Julep knew they needed a modern solution to address their store level challenges and aspirations.
HOW CAN MINT JULEP GAIN INSIGHTS INTO THEIR SHOPPERS’ BEHAVIORS TO BOTH IMPROVE ENGAGEMENT AND IMPACT REVENUES?
HOW CAN MINT JULEP ENSURE THEIR SHOPPERS FEEL APPRECIATED AND REWARDED, ESPECIALLY THEIR VIPS?
HOW CAN MINT JULEP DIFFERENTIATE ITSELF FROM OTHER LILLY PULITZER SALES CHANNELS TO ENSURE REPEAT PURCHASE AT THEIR LOCATION?
The owners decided early on that they wanted to be able to find and implement a solution that helped them with all these goals but there was one key that was equally important. The solution needed to be operationally efficient and not have a dramatic impact on their business processes, especially at the Point of Sale.
Mint Julep consulted their decade long Retail Pro Business Partner, Retail Technology Centers (R-Tech®) for advice on how to find a technology and service partner that might be able to help them meet all of these goals.
Based on their trusted vendor’s advice, they decided to take a close look at AppCard for Retail Pro. The management team was excited to see that AppCard was completely integrated into their Retail Pro Point of Sale, which was a key factor in their decision. The ability to reward and redeem in real-time through an integrated POS solution requiring minimal impact to the sales transaction was exactly what they were looking for.
“We chose AppCard because it integrates with our POS System, Retail Pro and it allows us to easily award and redeem rewards at the point of purchase”
— Elizabeth, Mint Julep Owner
Another key requirement was to be able to have a flexible platform that could enable them to create a loyalty program that was an exclusive membership, as their top priority was to specifically reward their most loyal customers. AppCard created the “Mint Julep Loyalty Club” which was an easy to understand Cash Back program that would encourage participation, keep club members engaged, and ensure those in the Club felt appreciated for their repeat business.
Mint Julep faces many of the same challenges other brick & mortar stores face, especially when there are other channels to buy the same product on-line or in other retail stores. Even with their exceptional customer service and attention to detail, Mint Julep’s owners needed a tool to help them to differentiate themselves through both rewarding their loyal shoppers and leveraging their in-store data to market in a more personalized way. AppCard was the only solution that could offer them this entire suite of services and technology.
“R-Tech® is so glad to have been a part of Mint Julep’s expansion through technology by introducing and providing support for Retail Pro and now AppCard. By utilizing retail software to its fullest, Mint Julip has stayed in front of the technological advancements for optimizing retail data.”
— Barbara Reeves, R-Tech®