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Boston Bruins Proshop

Flexible, Smart Retailing is a Reality with Retail Pro

“Retail Pro provides us with the means to analyze our business quickly and respond to our needs right away with the reports needed to reorder, markdown items, and analyze vendor sales and shipping. This is critical in the team business where we rely on our reports to maximize our sales during critical periods, including last year’s Boston Bruins Stanley Cup Champs run!”

- Lauma Cerlins, Director of Retail, Boston Bruins Proshop

Background
Started in 1924, the Boston Bruins is the oldest ice hockey team in the US and one of the first teams to enter the NHL. With six Stanley Cup championship wins, the Bruins are the second most successful team in the NHL today. The Bruins Proshop is their official retail outlet, carrying team merchandise, other NHL products, exclusive items, memorabilia, photos, and gifts at TD Garden. The Proshop also supports Boston Celtics, the resident 2008 NBA champions.
Headquarters:
Boston, Massachusetts
Product:
Retail Pro 8
Business Partner:
Customer Since:
1998
When Speed is a MUST
Boston bears logo of a dark bear pictured ontop of a yellow 'shell' shape The Boston Bruins Proshop has been providing official NHL clothing, memorabilia, and gifts to fans at the team’s home in TD Garden, along with serving the fans of the Boston Celtics. Business at the Proshop ebbs and flows with the fans –periods of quiet punctuated by game days with massive sales. Managing inventory and replenishment is a challenge, considering the constant need to stay tuned to trends and respond to them immediately. The Proshop needed a retail management solution that could cope with rapid sales volumes, optimize their inventory, and be easily deployed at temporary store locations.
A Solution for All Seasons
Several hockey jerseys and tee shirts hung up on a wall In 1998, the Bruins Proshop integrated Retail Pro solutions for their store operations and never looked back. Retail Pro was selected for its ability to be flexible and responsive to unusual business needs of sports industry retailer. From supporting the flagship store, to setting up temporary pop-up locations responding to retail needs, Boston Bruins Proshop is able to leverage the same fast performance and retail management software capability across all points of their business and guarantee great customer and team member experience.

With Retail Pro’s fast, centralized reporting, Boston Bruins Proshop is able to efficiently serve customers during the rush of an exciting game when slow performance or complicated procedures are simply not an option. And by leveraging Retail Pro’s powerful analytics, the Proshop can quickly react to changing market demands to maintain optimal performance. With the ability to analyze data from several angles, the Proshop derives vital insights needed to improve store inventory and manage replenishment with utmost efficiency.
Keeping Sensitive Data Secure
Boston Bruins fans being serviced at the point of sale Retail Pro retail management solutions are routinely validated and certified by the PCI council to ensure that the software retailers trust is doing its part in keeping sensitive information protected. This year Boston Bruins Proshop went through a major project of ensuring that their retail business is entirely PCI compliant in all aspects of their operations as well. With the help of their servicing Retail Pro business partner Proshop put yet another complex retail management task behind them. If it’s ensuring PCI compliance and customer data security in their business or resolving logistical challenges of launching temporary stores, the Bruins Proshop can always score a goal with Retail Pro.

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